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1 min readWant to crush churn? Try this 20–40% annual-plan countdown ⏳
Hey, Selling monthly subscriptions can be really hard. But what if you try selling annual plans at a deep discount rate with limited slots? So here's how it would work: Offer a one-time percentage cut (20–40%) on annual subscriptions, backed by a hard deadline and timer. Push the promo on email lists, social media and affiliates really hard. You basically lock-in 12 months' revenue at one go. The trade-off is, you reduce the churn you might have got with a monthly subscription. This was also...