Content Repurposing = Growth Hack Goldmine.
You don't need to churn out new content every now and then. Instead just do this.
Here’s how to turn 1 solid piece of content into a multi-platform flywheel:
Step 1: Create Your Pillar Content
Start with one in-depth post—either a Twitter/X thread, blog post, or long-form LinkedIn article. This is your core idea.
Step 2: Break & Spread the Love
- Repurpose that content into bite-sized posts for LinkedIn and relevant Reddit threads.
- Expand on it in your email newsletter—add extra examples, behind-the-scenes insights, or personal anecdotes.
Step 3: Go Longform on YouTube
Turn your core idea into a 5-8 minute YouTube video. Walk your audience through the process. Add visuals or just screenshare.
Step 4: Turn It Into Short-Form Magic
- Use tools like Vizard.ai to chop your long-form video into 10+ engaging short clips.
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Cross-post these to:
- YouTube Shorts
- Instagram Reels
- TikTok
- Facebook Videos
Yep, that’s 9+ content pieces from one original idea. 💥
Real life example is this: I actually wrote this as a tweet here, now I converted it into an email.
Next, I will make a long-form video on my YouTube channel about this topic.
I hope you can apply this content repurposing strategy to your own business now.
Btw, you should watch my recently published YouTube videos if you haven't.
I have talked about directory businesses and lots of other stuff.
See you soon,
Tejas
Some offers I am running:
- DirectoryIdeas.ai - Get profitable directory ideas with deep insights (Use EMAIL20 to get 20% OFF)
- RaapCourse.com - Learn how to build directory products with No-code & AI (Flash sale for $49)
Tools & resources I recommend:
- Lovable.dev (AI coding platform to build apps)
- Uneed (Launch your tool here - Product Hunt Alternative)
- RaaP Course (Learn to Build Directory Products with No-code & AI)
- Directory Ideas.ai - Get Directory Ideas & Deep Insights - Use EMAIL20 to get 20% OFF
- PerksFlow (Discover Affiliate Links with Exclusive Perks)
- AcquireDirectory.com - Have a cool directory you’re tired of maintaining? Flip it into cash, totally free.
- Vizard.ai (Turn your video into 10 short form pieces)
